About Us

We offer the best of both worlds.

We do that by combining easy-to-use, automated investing technology with great advice so you can make "better" what you want it to be.


Safety First

Safetrader is a safety-first company

Absolute Customer Focus

We exist to make our customers happy

Involvement is Power

At Safetrader, the rich don’t get a better deal

Reasoning From First Principles

We make bold bets and challenge the status quo

Safety First

Safetrader is a safety-first company

The reliability of our platform takes precedence over all else, so that we can be there for our customers when they need us the most. We relentlessly protect our customers’ security and privacy.

We build safeguards and provide education so that our customers are in the best position to succeed. We have high quality timely customer support, and when things aren’t right, we fix them. We work closely with regulators and lawmakers to protect our customers and the broader financial system. We speak simply, plainly, and truthfully, even if it’s not what others want to hear. We hold ourselves and our colleagues to the highest ethical standards.

Absolute Customer Focus

We exist to make our customers happy

We exist to make our customers happy

From the early days of Robinhood, we have prioritized getting direct customer feedback on what we were building. Talking to our customers forms the kernel of the product development process we have today. We listen with empathy, ask questions, and critically evaluate our work by how valuable our customers find it. We never stop asking how we can make our product better, and we never settle for ‘good enough’. We listen to our colleagues, and we start from a place of believing they are capable and well-intentioned. We delight our customers and take pride in our work. Otherwise, why even be here?

Involvement is Power

At Safetrader, the rich don’t get a better deal

We founded Safetrader in the wake of the financial crisis because we identified a gap - the more you had, the better deal you got. We aim to give everyone access to the financial system, regardless of their background or account balance. That's why we have different investment plans and a product that was designed from the ground up for small accounts.

We would rather serve many small customers over a few large ones. We reflect the world around us, and we elevate and embrace all voices so everyone feels at home at Safetrader.

Reasoning From First Principles

We make bold bets and challenge the status quo

Our foundation is in art, science, and pure mathematics, and we have a deep appreciation for the scientific process. We develop hypotheses and design experiments to test them. We reduce complex problems to their constituent bits. We debate vigorously and change our minds when confronted with the right evidence. We bravely do what’s right, even when it hasn't been done before. We treat our company like a product and aim to get better, every single day.

We believe the financial system should be built to work for everyone. That’s why we create products that let you start investing at your own pace, on your own terms.